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Revolutionizing Kitchens

OUR VISION

To put innovation to work in a holistic culinary ecosystem where brands of all sizes have the support to succeed.

OUR MISSION

Building a global network of culinary resources for the commercial success of the brands we represent by instigating cutting-edge practices for business efficiency.

CREATING SYNERGY TO CATALYSE GROWTH


The regional food delivery market in Southeast Asia is estimated to grow from US$5.2 billion in 2019 to US$20 billion by 2025 (1), with the ongoing global pandemic expected to accelerate this trend.

Globally, these factors are anticipated to further contribute to the explosive popularity of cloud kitchens, which is estimated to grow into a market valued at US$1 trillion by 2030 (2).

With the food delivery market in Malaysia estimated to grow from US$267 million in 2021 to US$410 million by 2024 (3), this is expected to further spur cloud kitchens domestically, as a solution that is well-suited to helping F&B operators adapt and thrive in the face of ongoing challenges.

To catalyse this growth, our goal is to seek out and instigate insightful initiatives that enable F&B brands to capitalise on the immense market potential that is waiting to be captured.

COOX stands apart from the vast majority of cloud kitchen models globally, placing our priority on ensuring brands we represent have the most innovative solutions at their disposal, so they are well-positioned for the best possible chance for success.

Our unique approach involves leveraging diverse expertise and industry connections, to identify and implement synergistic best practices that deliver results for our brands in a highly replicable and sustainable manner.

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FOUNDERS


Y.B. Syed Saddiq Syed Abdul Rahman

Y.B. Syed Saddiq Syed Abdul Rahman

Y.B. Syed Saddiq Syed Abdul Rahman is a Malaysian Member of Parliament (MP) and former Minister of Youth and Sports, who seeks to build a culture of diversity and inclusivity in the national political landscape, through meritocratic, racially inclusive and policy-driven governance.

Having recently formed the multi-racial and youth-based Malaysian United Democratic Alliance (MUDA) party, Syed Saddiq is currently instigating new social and economic models that are well suited to targeting key issues being faced by the youth today, including employment, education, financial security and the rising cost of living.
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Ken Lee

Ken Lee

Ken Lee is a culinary entrepreneur and 18-year F&B industry veteran, having graduated from Le Cordon Bleu Sydney, Australia with the Diplôme De Cuisine Certificate III In Commercial Cookery, before building homegrown brand MJ Cafe & Restaurant into a franchise with 5 outlets across the Klang Valley.

Ken has also consulted for various cafes and bars, focussing on day-to-day operations, menu planning and event coordination. His areas of specialty include setting up of outlets, menu creation, cost control and portioning to improve business efficiency. His latest venture, The Swimming Cow, is a casual dining restaurant specialising in the sous vide method of cooking, making it the first of its kind in Malaysia.
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Stewart Leong

Stewart Leong

Stewart Leong is a construction industry expert, starting as a lighting solution provider operating in Malaysia, Singapore and Vietnam, and since expanding to integrate smart technology and mechanical solutions like rainwater harvesting, water filtration systems and more.

Stewart has built an extensive professional network including consultants, architects, local municipal councils and property developers, having also acquired an app development business to provide developers with visitor management solutions.

Stewart also founded Beacon M&E Engineering Services Sdn Bhd, providing mechanical and electrical services tailored to property developers and construction firms. Drawing on his vast experience in the construction industry, Stewart is crucial to the rapid and cost-effective expansion of COOX’s regional footprint.
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Vinesh Sinha

Vinesh Sinha

Vinesh Sinha is a passionate environmentalist and renewable energy industry entrepreneur. He founded FatHopes Energy and has built it from a local renewable energy player into a global powerhouse, successfully sourcing alternative streams of energy from what were previously considered harmful wastes.

Nominated as a member of the prestigious Forbes 30 Under 30 list, Vinesh sees technology as the pivotal tool to unlock greater value in every endeavour. He is currently exploring new business models capable of initiating disruption in established industries.
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Siong Ong

Siong Ong

Siong Ong is a serial entrepreneur and technology industry expert who has been instrumental in various San Francisco-based startups including Prefer, Expa, Envoy and more. He has extensive experience in the development of apps and enterprise software solutions.

Siong has also invested in VGS, Kenzie Academy, Handshake and Agave among others, and he is currently exploring innovative projects that indicate disruptive potential.
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